THE TANGIBLE MANNER|IS JAPAN COOL? DOU
https://www.ana-cooljapan.com/contents/dou/
Martial arts (budo) and traditional performing/fine arts (geido) are Japanese legacies accumulated and perfected over long eras and inherited from people to people. The objective of ANA’s project directed for overseas use attempts to pass along the intangible cultural assets such as spirit, actions, forms (kata) and techniques (waza) to new generations in a tangible manner through use of data visualization. From the martial arts and performing/fine arts that represent Japan, nine types of arts (dou) and their respective masters have been selected. The challenge was to interactively data visualize their movements with use of technologies such as 4D View. The performers are: Kose Inoue (judo), Yukiko Takami (kendo), Mariko Satake (kyudo), Ayano Nakamura (karate), Isao Machii (iai), Soushin Kimura (sado), Koji Kakinuma (shodo), Rin Hanayagi (Japanese dance) and Yaemon Yamashina (noh).
世界三大広告賞ONE SHOWのインタラクティブ部門で銅賞を受賞。また、グッドデザイン賞と文化庁メディア芸術祭で審査員会推薦作品にも選出。長い時間をかけて人から人へと受け継ぎ磨かれてきた日本の武道、芸道。その精神性や所作や型や技といった無形の文化を、データビジュアライズによって有形の文化として後世に残すことを目的としたANAの海外向けプロジェクト。日本を代表する武道・芸道のうち9つの「道」とその達人を取り上げ、人の動きそのものを4D Viewなどの技術を用いインタラクティブにデータビジュアライズすることに挑んだ。出演は、井上康生 (柔道)、鷹見由紀子 (剣道)、佐竹万里子 (弓道)、中村綾乃 (空手)、町井勲 (居合)、木村宗慎 (茶道)、柿沼康二 (書道)、花柳凜 (日本舞踊)、山階彌右衛門 (能)。
AWARD|受賞歴
One Show Interactive Craft – Bronze
Code Award – Best Craft
Japan Media Arts Festival
Good Design Award
Adfest Design – Shortlist
Spikes Asia Digital Craft - Shortlist
Spikes Asia Design - Shortlist
Ad Stars Film Craft – Finalist
Ad Stars Interactive User Experience (UX) – Crystal
Ad Stars Interactive Use of Web Platforms – Crystal
Ad Stars Interactive Corporate – Crystal
FWA - Site of The Day
FWA - Mobile of The Day