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AMURAI AVATAR - IS JAPAN COOL?|ANA
https://www.ana-cooljapan.com/contents/craftsmanship/
IS JAPAN COOL? is All Nippon Airways’s project sending out contents of Japanese culture to overseas countries. The theme of this year is “Japanese craftsmanship” featuring artisans such as a swordsmith, armor-maker, ink artisan, dyeing artisan, cut glass artisan, food model craftsman and traditional carpenter. In SAMURAI AVATAR, one can select a picture of their face and the design and color of the armor and create their own 3D Avatar. Furthermore, data for 3D printer can be down-loaded to create a figure doll of their own. In the INTERVIEWS film, each artisan is featured at their own work place to introduce their expert techniques and treasured philosophies.
SAMURAI AVATARそれは、長きに渡り受け継がれて来た日本の職人技が宿る侍の甲冑を、誰もが自由に作り出せるデジタル・エクスペーリエンス。
ユーザーは自分の顔写真をアップして、次に甲冑の兜や小手や胴や脛当てなどのパーツのデザインを選び、更に自分好みのカラーリングに仕上げる。最後に背景の家紋のデザインを決めて住んでいる地域を選ぶと完成。アバターは360°の自由なアングルで見ることができる。作り出したSAMURAI AVATARのデータは無料でダウンロード可能、3Dプリンターで17㎝のフルカラーのフィギュアを作り出せる。
WEBサイトでは、リアルタイムで世界中のユーザーが作り出した甲冑が一覧化されていて、様々な国籍の人々が甲冑を身にまとっている姿を目にすることができる。更に、甲冑師、刀鍛冶、墨職人、数奇屋大工、染織家、江戸切子職人など7人の職人達のドキュメンタリー動画を通して、物作りにかける職人達の熱き思いを伝えている。
AWARD|受賞歴
FWA - Site of The Day
FWA - Mobile of The Day
Spikes Asia Design - Bronze
Webby Awards - Honoree
New York Festivals Digital/Mobile - Shortlist
New York Festivals Branded Content - Shortlist
New York Festivals Artistry & Craft in Advertising - Shortlist