FLYING SHOE STORE - 空中ストア|CROCS
It’s a pop up store where the Drone delivers the sneakers to the customers as store clerk. The world’s first Flying Shoe Store was set up where an automatically controlled drone grasps the sneakers from a huge display stand and delivers them to the guests according to their requests. Trial and purchase at the site were also available. A drone with an electromagnet type arm that picks up the sneakers, automatic control program and order system of the drone using iPad were all originally developed from scratch.
The opening day of “Flying Shoe Store”, 150 media gathered at the site and all major TV stations in Japan aired the event (17 programs.) Over 500 articles were published on newspapers, magazines and the WEB site. The campaign had an earned media value over $13 million and there were 125 million PR impressions all with no media cost.
コンセプトは“驚きを持った軽さの体験”。お客がオーダーすると自動制御された無人ヘリドローンが、空中にディスプレイされた200足の中から選んだシューズを掴んで持ってくる、世界初の「空中ストア」。自動制御のオーダーシステムやシューズをつかむ機能を搭載したドローンを開発し、開催前から実証実験の様子をメディアに公開。Yahoo!トップニュースや読売新聞、報道ステーションなどのテレビ番組でも取り上げられ大きな話題に。六本木のミッドタウンで開催された4日間の間に、テレビ18番組に取り上げられ国内外で500以上のニュースが掲載された。
AWARD|受賞歴
Clio Fashion & Beauty PR – Shortlist
Clio Fashion & Beauty Engagement – Shortlist
Code Award – Finalist
Yahoo! JAPAN Internet Creative Award – Finalist